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In the spring of 2001, Jacobs introduced his secondary line, Marc by Marc Jacobs. In 2005, Look was the Marc by Marc Jacobs ready-to-wear license holder in Japan with retail value of €50 million. In 2006, Jacobs started a new line of body-splash fragrances in ten-ounce bottles which are distributed by Coty. First being sold only in perfume boutiques, they have become more and more popular. In 2007 filmmaker Loïc Prigent released a documentary film about Jacobs entitled Marc Jacobs and Louis Vuitton. In February 2008, Jacobs was accused of plagiarizing a scarf design created in the 1950s by Swedish designer Gösta Olofsson. Jacobs settled the matter by offering monetary compensation to Olofsson's son. In 2009, Jacobs launched a shirt, sold at his stores, demanding the legalization of gay marriage. In May 2009, Jacobs co-hosted, with fashion model Kate Moss, a "model and muse"-themed gala for the New York City Metropolitan Museum of Art's Costume Institute.

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In October 2013, after the Spring/Summer 2014 show, it was revealed that Marc Jacobs would leave Louis Vuitton to focus on his own line. [30]

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